strategy + design + web


Di Giusto

The Mulhouse-based firm, Di Giusto, fits and services heating systems and bathroom installations. Di Giusto’s objective was to modernise its identity, first created in 1981 when the firm was originally founded.
Di Giusto par Mars Rouge

Logo & brand message

When analysing the needs and business objectives, we highlighted the importance of reviewing the firm’s entire brand image. In light of our strategic analysis, we suggested that Di Giusto trade in its rational positioning for a more emotive positioning to enable the company to stand out from the competition.
Di Giusto
Di Giusto
Di Giusto