strategy + design + web


La MOB française

Initiated by the Lutz timber frame house website designed by our agency, La MOB française project – MOB being the French acronym for timber frame houses (Maisons Ossature Bois) – sees itself as resolutely different. Out with the tired image of the wooden chalet, in with the upmarket, chic and inexpensive timber frame house.
La MOB française par Mars Rouge

Name, logo & internet site

Lutz, the leading light in timber frame houses in Alsace since 1958, wanted a fresh commercial brand with the objective of offering first-time buyers a high quality timber frame house at a competitive price. To do so, we first defined what goes to make up this new brand: its values, its positioning and its message. Lastly, we moved on to defining a name, a visual identity, editorial content and an internet site.
La MOB française