Work
Résonance
Résonance, through the coming together of the Fondation Saint-Jean in Mulhouse and the Association Caroline Binder in Colmar, has been active in the field of child protection since 1879.
General media strategy
Our agency assisted the merger of the Association Caroline Binder in Colmar and the Fondation Saint-Jean in Mulhouse in their search for a new name and the creation of their brand. Our creative research alternated between periods of brainstorming, visits and analysis of the documentary resources to come up with the name Résonance. The logo suggested conveys a feeling of stability with lines converging on the same point.
